The Director, Market Development is responsible for carrying out the Market Development strategy for an assigned area. Reporting to the Executive Director, Market Development, this position leads a field-based Market Development team in successfully executing the organizations thought leader and priority-center engagement strategies. It develops team capabilities, synthesizes field insights into actionable recommendations, and aligns cross-functional partners to advance education, advocacy, congress engagement, and approved pipeline and new indication readiness initiatives.
• Partner with the Executive Director, Market Development to translate national strategy into team priorities, regional engagement plans, resource allocation, and measurable objectives; support annual planning and budget development.
• Collaborate and align with peer Director, Market Development on approach and execution of activities.
• Guide strategic engagement with established and emerging national, regional, and local key opinion leaders (KOLs), ensuring thoughtful relationship mapping, prioritization, engagement objectives, and follow-through.
• Oversee engagement strategies for priority centers of excellence, hospitals, and health systems; coach stakeholder mapping across clinical, administrative, and referral networks and help address engagement barriers.
• Review and synthesize compliant field insights across the team; identify unmet needs and evolving care trends, communicate actionable recommendations, and follow through with internal partners on resulting actions and decisions.
• Coordinate team participation in disease state education, professional association, advocacy, and congress initiatives, ensuring clear engagement objectives, stakeholder follow-up, and evaluation of outcomes.
• Lead team contributions to approved pipeline and new indication readiness initiatives through thought leader and center mapping, educational needs assessment, stakeholder engagement, and relevant field insights.
• Build alignment across Medical Affairs, Medical Science, Marketing, Sales, Advocacy, Market Access, Compliance, and leadership; clarify responsibilities, resolve coordination issues, and facilitate purposeful thought leader engagements while respecting functional boundaries.
• Monitor engagement outcomes, plan quality, insight usefulness, and progress against objectives; recommend adjustments to the Executive Director. Manage assigned conference, travel, and engagement budgets and ensure compliance with applicable laws, policies, and non-promotional requirements.
Managerial and Supervisory Responsibilities:
• Lead and manage a Market Development team.
• Establish clear expectations for strategic engagement, compliant execution, and meaningful outcomes.
• Review individual business and engagement plans, align priorities across the team, and ensure current documentation and timely follow-up.
• Conduct regular field coaching and development discussions to strengthen thought leader engagement, strategic planning, insight synthesis, and cross-functional collaboration.
• Lead onboarding and individualized development planning; assess team capabilities and address performance and development needs.
• Set goals, monitor progress, and conduct mid-year and annual performance evaluations; approve expense reports and oversee responsible use of assigned budgets.
• Bachelor’s degree required
• 10+ years of relevant pharmaceutical or healthcare experience in market development, thought leader engagement, sales leadership, marketing, or related roles.
• Demonstrated people leadership and coaching experience required; experience leading field teams in market development, thought leader engagement, or related functions preferred.
• Epilepsy or CNS experience preferred.
• Work is typically performed in an office or field environment; candidate must reside in one of the regions covered in the role.
• Business travel, minimum 40%, by air or car is required for regular internal and external meetings.
• May be required to routinely lift items approximately 25 pounds.
• Sitting or standing for long periods of time.
Additional Requirements:
• Demonstrated ability to lead and develop a non-promotional field team, build trusted stakeholder relationships, and influence cross-functional partners.
• Strong strategic planning, insight synthesis, communication, project management, and resource prioritization skills.
• Ability to adapt to changing priorities and translate stakeholder needs into coordinated engagement strategies and meaningful outcomes.
• Valid driver’s license and driving record that meets company requirements.
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